Welcome to

La Vie Hurst

Where fashion meets fire—and every thread tells a story.

This isn’t just a blog.
It’s a behind-the-seams manifesto.
Born in a basement studio with a borrowed sewing machine and big dreams, La Vie Hurst is where raw beginnings meet fearless transformation.

Here, we share more than outfits.
We share evolution.

The caffeine-fueled hustle. The power of red lipstick. The couture that walks at midnight. The blazer rebuilt from someone else’s "no."

From founder stories to fashion rituals, styling tips to sustainable reinventions, this space is your digital front row to everything we stand for:
✨ Boldness. ✨ Reclamation. ✨ Femme power. ✨ Storytelling as resistance.

Because we don’t follow trends—we set fire to them and stitch something better.

So pour a cup.
Swipe some lipstick.
And stay awhile.
Your next chapter might just be laced in here.

Rachel Hurst Rachel Hurst

Blog Post Title Three

They said it was outdated. 
Too worn. Too broken. Not worth saving.

But we saw something different. 
We saw a second chance. A new story. 
A crown buried beneath dust and denim.

Alter Époque isn’t just upcycled fashion. It’s a resurrection. 
It’s the art of reclaiming what they threw away and turning it into something unforgettable.

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Rachel Hurst Rachel Hurst

Blog Post Title Four

This isn’t a dream. 
This is what happens when women don’t wake up from who they are meant to become.

“A Midsummer’s Nightmare” is not a fairytale. 
It’s the moment you realize you’re done playing nice. 
It’s where softness meets structure, lace meets leather, and night meets fire.

This collection is for the woman who works the night shift—figuratively, literally, emotionally. 
She’s building her empire after hours. She's daydreaming in denim.  She’s balancing softness with steel—and she makes it look good.

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Rachel Hurst Rachel Hurst

Blog Post Title Two

Some people are scared of red. 
It’s loud. 
It’s bold. 
It takes up space.

But that’s the point.

Red doesn’t ask permission. It doesn’t wait to be introduced. 
It walks in first.

And when you wear it—so do you.

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Rachel Hurst Rachel Hurst

Blog Post Title One

My first studio was in a basement. 
Not the cute kind. Torn carpet. Creepy noises. A few too many spiders. 
My sewing machine was borrowed, and the light flickered when I used the iron. 
But I still think about that space every time I start something new—because it taught me this: 
“I can always make something out of nothing.”

That’s what I’ve done my whole life. With thread. With vision. With heart.

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