Welcome to
La Vie Hurst
Where fashion meets fire—and every thread tells a story.
This isn’t just a blog.
It’s a behind-the-seams manifesto.
Born in a basement studio with a borrowed sewing machine and big dreams, La Vie Hurst is where raw beginnings meet fearless transformation.
Here, we share more than outfits.
We share evolution.
The caffeine-fueled hustle. The power of red lipstick. The couture that walks at midnight. The blazer rebuilt from someone else’s "no."
From founder stories to fashion rituals, styling tips to sustainable reinventions, this space is your digital front row to everything we stand for:
✨ Boldness. ✨ Reclamation. ✨ Femme power. ✨ Storytelling as resistance.
Because we don’t follow trends—we set fire to them and stitch something better.
So pour a cup.
Swipe some lipstick.
And stay awhile.
Your next chapter might just be laced in here.
A LETTER TO THE GIRL WHO’S JUST STARTING OUT
A LETTER TO THE GIRL WHO’S JUST STARTING OUT
Dear Dreamer,
Yes YOU.
You don’t know it yet, but the doubt and fear that you’re feeling? In the depths of your heart.
That’s not weakness.
That’s the sound of your soul waking up. It’s you’re awesome-sauce coming to life.
You’re standing at the edge of something big—and yeah, it’s scary. IT’s SO SCARY…
You’ve got ideas, a spark, excitement but no map to make those ideas a reality.
Just your gut.
A voice whispering, “you got this”
Listen to it. Let it help you tackle the what’s next…
Alter Époque: The Art of Reclaiming What They Overlooked
ALTER ÉPOQUE: THE ART OF RECLAIMING WHAT THEY OVERLOOKED
They said it was outdated.
Too worn. Too broken. Not worth saving.
But we saw something different.
We saw a second chance. A new story.
A crown buried beneath dust and denim.
Alter Époque isn’t just upcycled fashion. It’s a resurrection.
It’s the art of reclaiming what they threw away and turning it into something unforgettable.
A MIDSUMMER’S NIGHTMARE: DRESSING THE DREAM YOU REFUSED TO LET DIE
A MIDSUMMER’S NIGHTMARE: DRESSING THE DREAM YOU REFUSED TO LET DIE
This isn’t a dream.
This is what happens when women don’t wake up from who they are meant to become.
“A Midsummer’s Nightmare” is not a fairytale.
It’s the moment you realize you’re done playing nice.
It’s where softness meets structure, lace meets leather, and night meets fire.
This collection is for the woman who works the night shift—figuratively, literally, emotionally.
She’s building her empire after hours. She's daydreaming in denim. She’s balancing softness with steel—and she makes it look good.
WHY RED SHOULD BE YOUR SIGNATURE COLOR
WHY RED SHOULD BE YOUR SIGNATURE COLOR
Some people are scared of red.
It’s loud.
It’s bold.
It takes up space.
But that’s the point.
Red doesn’t ask permission. It doesn’t wait to be introduced.
It walks in first.
And when you wear it—so do you.
FROM THE BASEMENT TO THE HAUS:THE START OF A BOLD EMPIRE
FROM THE BASEMENT TO THE HAUS:
THE START OF A BOLD EMPIRE
My first studio was in a basement.
Not the cute kind. Torn carpet. Creepy noises. A few too many spiders.
My sewing machine was borrowed, and the light flickered when I used the iron.
But I still think about that space every time I start something new—because it taught me this:
“I can always make something out of nothing.”
That’s what I’ve done my whole life. With thread. With vision. With heart.